GLOBAL : A South-Asian Perspective with CourseMate

By Mike W. Peng Dr. Dheeraj Sharma

SKU: 9788131533130

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4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.

GLOBAL, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach providing an overall business perspective (as opposed to a functional view) grounded in a global environment. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.



  • Systematic and methodical manner of coverage of topics
  • Visually-appealing presentation
  • A comprehensive analysis of business around the globe, with deliberate blurring of distinction between studying international trade and domestic business activities
  • Comprehensive description of unique business aspects of BRICS and other emerging economies
  • Strengthened by real-life case studies drawn from across the globe, with special focus on emerging economies
  • Chapter review pages at the end of each chapter
  • Rich pedagogical features, such as key terms learning outcomes chapter-end exercises
  • CourseMate includes Interactive eBook, Flashcards, Interactive Quiz and more.

Additional Info

Additional Info

Author Mike W. Peng Dr. Dheeraj Sharma
ISBN 9788131533130
Publisher South Western
Year of Publication 2017


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