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  • A Guide to Allergies

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  • The Live Well Diet

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  • My Family Doctor

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  • Marketing of Healthcare Services

    In recent years, the healthcare sector has become very competitive and is changing rapidly. The rise of the patient as a consumer, the introduction of innovative technologies and a new breed of entrepreneurial managers are the main factors behind this industrial metamorphosis. Today`s healthcare market has become consumer-driven. Patients are better informed and they know more about health and medical services. It is against this background that this book has been developed as the marketing of hospital services assumes significance in the field of hospital management. This book is organised in seven chapters. The first chapter gives an overview of services sector, healthcare services in India and healthcare marketing. The second chapter deals with the review of literature, outlining the need and importance of the study, scope and objectives of the study, methodology adopted and the presentation of the study. The third chapter presents the socio-economic factors relating to the customers of healthcare services. The fourth chapter deals with the choices and preferences of the customers of health services and the factors influencing them in the selection of hospitals. The fifth chapter highlights the importance of marketing of healthcare services and examines the marketing practices of the selected corporate hospitals. All the important hospital activities concerning the seven Ps of the services marketing mix are covered in this chapter. The sixth chapter attempts to measure the service quality in selected hospitals with a quantitative approach. The seventh chapter provides summary and findings of the study and necessary suggestions. The findings and suggestions of the study will be useful not only to the academicians, teachers, students, hospital management and its personnel, but also to the government and health policymakers in formulating the future policies and strategies of the healthcare sector. Learn More

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    Foreword 7 Preface 9 Acknowledgement 13 1. Our Elderly: Situational Analysis of Demography, Diet and Health Profile 15 2. Our Old Age Homes and Elderly 31 3. Stepping the Ladder of Ageing 51 4. Mental Health and Ageing 63 5. Guidelines for Diet and Nutritional Disorders in Elderly 81 6. Suitable Foods for Geriatric Feeding 89 7. Caregiving: Emerging Need of Elderly Today 111 8. Some Useful Information 123 9. Remarks and Recommendations 129 Appendices Appendix-1: Moduls for Health and Nutrition Care 135 Appendix-2: Food Pyramid 155 Appendix-3: Recommended Daily Allowance of Chief Nutrients for Elderly (Appoximate) 157 Appendix-4: Tips for Healthy Living 159 Appendix-5: List of Old Age Homes in Gujarat 161 Appendix-6: Nutrition Health Education 167 Appendix-7: List of Few Anti-agers 179 Appendix-8: Common Tools for Elderly Assessment 181 Index 191 Learn More

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  • International Trauma Life Support for Emergency Care Providers, 8/ed

    Additional skills the use of the new fast responder TM sternal IO has been added. Trauma Scoring in the prehospital care setting. the CDC trauma Triage Scheme is included. Learn More

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