China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

By Savio Chan, Michael Zakkour

SKU: 9788126560530

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From "factory of the world" to "mall of the world" in 30 years. How did China go from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century? China's Super Consumers explores the birth of consumerism in China, explains who China's Super Consumers are and tells the stories of the foreign and domestic companies, brands and executives who have succeeded in selling to the market Westerners have dreamed about for 1500 years.

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Author Savio Chan, Michael Zakkour
ISBN 9788126560530
Publisher Wiley
Year of Publication 2016
Binding PB

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