Business-to-business Marketing, 1/e

By S L Gupta /Sanjeev Bahadur/ Hitesh Gupta

SKU: 9780198086123

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Discussess B2B buyer behaviour model in the Indian Context. Provides in depth coverage and analysis of B2B strategic planning and B2B Market research Includes a separate chapter on the directorate general of supplies and disposals to expound on the techniques of fixing prices for B2B products in India. Contains exapmples of renowned organizations such as Hewlett packard, Toyota, Mahindra Satyam, Tata Steel, Bharti Airtel Ltd. Oil and Natural Gas corporation Ltd., National Thermal Power Coporation and many more.

Additional Info

Additional Info

Author S L Gupta /Sanjeev Bahadur/ Hitesh Gupta
ISBN 9780198086123
Publisher OUP
Year of Publication 2013


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